Founded in Milan in 1872, today Pirelli stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots.

With over 40 years of experience in the Premium and Prestige segment Pirelli is a Pure Consumer Tire Company, has a particular focus on the High Value tire market and is constantly engaged in the development of innovative products to address the most specific mobility needs of the final Consumer, such as Specialty and Super Specialty tires.

The company’s product range consists of innovative tyres for cars, motorcycles, and bicycles due to the solid partnerships with the most prestigious manufacturers. These collaborations allow Pirelli to develop tires, depending on the model, which are tailor made to satisfy the specific needs of the most sophisticated consumers.