Our humble beginnings were when teenagers Rob Cullen and his brother began earning some spending money by refurbishing old, damaged wheels they had fished out of the trash and then selling them at the local swap meet. Before long, the small and very young aftermarket wheel industry noticed Rob and gave him a chance to sell some of their alloy wheels as well. Business went well, and in 1979 Rob opened the first ever “boutique” store for aftermarket wheels in the US – probably in the entire world – at the original location at the corner of La Palma Blvd. and Lemon Street in Anaheim, CA. As of March 9th, 2016, we have moved into our brand facility at 805 W. Katella Ave., Orange, CA(about 5 miles from our original location).