Tire-Rite is a veteran-owned brand founded in 2020 by U.S. Army veterans Coby and Alicia Byers. Their mission? To build high-quality, reliable inflation and deflation tools for offroad, overlanding, motorsport, and everyday use. 

They’ve earned credibility by hand-assembling digital gauges, inflator/deflator handles, and accessories using top-tier components, testing them in rugged environments, and iterating based on feedback from real users.

Key brand values: durability, precision, reliability, and a close connection to the offroad community.