What do you get when a group of diesel, truck and 4x4 off-road enthusiasts get together with a dream of changing the automotive aftermarket industry? You get Sinister Diesel, a company that is American Born and Bred™.

Founders Brian George, Michael Mitchell and their whole team share a love of everything diesel. One afternoon, while working on Brian’s truck they thought of starting a new company

"There were already online parts suppliers," says Brian, "so we knew it wasn’t enough to just start another one. We wanted to create a high performance diesel parts company that actually changed the way business was done, especially when it came to customer service.

Live telephone support is one element of that customer service. Before, during and even after a purchase, people can call Sinister and get live expert technical advice about brands, parts, installation and everything else. There’s even the same live support available on the Sinister website.

"Right from the beginning we got a reputation for great customer service," says Brian. "That’s how we knew we were on the right track." Today, Sinister is one of the fastest growing online aftermarket diesel parts retailers around.